B2B digital engine from zero to acquisition
A long-running white label partnership that grew from limited digital presence into a measurable acquisition story.
White label paid media for agencies
Your clients want paid ads. Your agency can offer it.
EIC is the behind-the-scenes performance advertising team for social, SEO, web, and creative agencies. You keep the client relationship. We run the campaigns. Your clients get results in a live dashboard they can actually understand.
White label execution
Client-ready dashboards
New revenue for your agency
Your client's live view
North Star
Cost per won
Live
Spendtracked
Leadstracked
MQLtracked
SQLtracked
Wontracked
Channels running
GoogleMetaLinkedInYouTubeTikTokCRM
Weekly readout
What changed this week
What the data says
What we are doing next
Who we partner with
Built for agencies that are great at what they do — and don't do paid.
If your agency does social, SEO, web, creative, PR, or consulting — and your clients are starting to ask about paid ads — this partnership was built for you.
Social Media Agencies
You own organic. We own paid. A natural add-on your clients will ask for anyway.
SEO Agencies
Paid search fills the pipeline while organic rankings build. Complementary, not competing.
Web Design Agencies
You build the site. We drive the traffic that actually converts.
Creative Agencies
Great creative deserves great media distribution. We handle the buying so your work gets seen.
PR & Content Agencies
Amplify earned media and content with targeted paid campaigns — without touching the client relationship.
CRM & Consulting Firms
Pair strategy and CRM work with the paid engine that feeds the pipeline you're building.
The problem
Agencies without paid media leave three problems unsolved.
Clients leave for full-service agencies
When a client asks for paid ads and you can't deliver, they start shopping around. A white label partner keeps every client relationship inside your agency.
Hiring paid media in-house is expensive
A competent paid media strategist runs $70–120k/year before benefits, tools, and ramp time. White label gives you a senior team for a fraction of that.
Referrals quietly kill retention
Sending a client to another agency for paid media creates a competing relationship. White label keeps you as the single point of accountability.
How the partnership works
Four steps from agency gap to new revenue line.
No long onboarding. No complex contracts. You bring the client context, we build and run the machine — invisibly, under your brand.
01
We audit the accounts first
Before a single ad runs, we go into the real accounts. CTR, audience quality, creative performance, conversion rate — all of it. You get a state of the union and a specific media plan before anything launches.
02
We build, run, and optimize — invisibly
EIC handles creative production, campaign builds, optimization, and testing. We operate as your agency's paid media arm. No EIC branding. No co-credits.
03
Monday updates hit the dashboard automatically
Every Monday, a fresh update is delivered — built from real internal campaign conversations happening 2–3x per week. Clients see what changed, what the data says, and what we're doing next. No one has to ask.
04
You keep the relationship. And the margin.
You invoice your client. We invoice you. The client relationship — and the new revenue line — stays entirely yours.
Also available: referral partnership. Introduce EIC directly to clients, earn 15% of our revenue from that relationship.
Start the conversationHow we stay in sync without meetings
Built to answer questions before you have to ask.
The anxiety with any white label relationship is the same: "Is anyone actually watching? What happens if performance drops and I'm the last to know?" Here is how we solved that without a standing call — and why solving it this way actually improves performance. Every hour an account manager spends answering status questions is an hour an ad manager is not optimizing. We built the communication layer to run on AI so the humans stay on the keyboard.
Real conversations, 2–3x per week
Strategists, account managers, and ad managers are in the accounts multiple times a week, leaving notes on what they are seeing, what they changed, and what they are watching. This is a real feedback loop — not a dashboard you pull once a month.
Monday update writes itself
Every Monday, those internal conversations get contextualized into a client-ready narrative and pushed directly to the dashboard. Your clients see what changed, what the data says, and what happens next — without anyone sending an email or scheduling a call.
AI that actually knows your account
The AI assistant is connected to your live campaign data and the internal notes your team generates. Ask why cost per lead went up last month and get an answer grounded in what actually happened — not a generic "it depends."
What you get
A performance advertising team that operates like it was built inside your agency.
You stay the hero. We stay invisible. Your clients see results, get answers, and receive a Monday update every week — without anyone scheduling a meeting or chasing a PDF.
You own the client relationship — always
We execute under your agency brand
Creative production from raw assets — no finished ads required
Monday updates delivered automatically from real campaign conversations
AI assistant answers questions from live data — no waiting 24 hours
White label dashboard on your domain (in development)
Invisible execution
Strategy, creative production, campaign builds, and ongoing optimization — under your agency's brand. No watermarks, no competing relationships, no awkward introductions.
Creative included
Hand us raw photos and videos. We turn them into finished, conversion-tested ads using AI-powered production tools. No need to deliver ready-to-run creative — we handle it.
Monday updates, automatically
Every Monday, a client-ready update hits the dashboard — built from real internal campaign conversations happening 2–3x per week. The story is already written. No one has to chase it.
AI assistant connected to your campaigns
Ask anything about performance, spend, or what changed. The AI is connected to live campaign data and internal campaign notes — answers are grounded in what's actually happening, not generic advice.
The reporting layer
The dashboard is the differentiator.
Most white label relationships end with a PDF. EIC's clients — and the agencies that partner with us — get a live system: real data, ad-change history, campaign narratives, and next-step clarity. It is the thing that makes the relationship sticky.
Live dashboards built on a real data layer — spend, leads, campaigns, creative, and budget pacing — so your clients always know what they are getting without waiting for a report.
Monday updates are built from internal campaign conversations happening 2–3 times a week. The narrative your clients read is grounded in real strategist and ad manager notes — not generated from thin air.
The AI assistant is connected to your live campaign data and internal notes. Ask why CPL went up last month and get an answer backed by actual account context.
eCommerce and B2B lead gen covered — Google, Meta, LinkedIn, YouTube, and beyond. Full-funnel from first click to closed revenue.
Results that hold upPerformance advertising work that has to hold up beyond a pretty report.
eCommerce, B2B lead gen, multi-location, SaaS, and industrial — backed by the same reporting system agencies use to make confident client presentations.
eCommerce performance across Google, Meta, and retargeting
B2B lead gen: pipeline, MQL, SQL, and revenue-tied reporting
Multi-channel creative testing with documented impact
Pricing
Transparent tiers. Designed for agency margin.
Both tiers use the same human team to run and optimize your campaigns. The difference is the communication layer. Starter is a hybrid model — AI handles data questions and weekly updates, freeing every ad manager hour for actual optimization work. Growth puts a human strategist in that seat too. Same execution quality either way. You choose based on how much direct human access your client expects.
Starter
$995/mo
$995 setup fee
Hybrid delivery: AI handles the communication layer, humans handle the optimization. Less status chasing, more actual campaign improvement.
Full account audit + media plan
2 campaigns (evergreen + test)
Creative production from raw assets
Weekly Monday dashboard update
AI assistant (connected to live data)
Live performance dashboard
GrowthMost popular
$1,950/mo
No setup fee
Everything in Starter, plus a human strategist on your account for agencies that want direct access.
Everything in Starter
Dedicated human strategist
Bi-weekly strategy calls
24-hour email response time
2+ campaigns across channels
Creative testing included
Performance
15%of ad spend
$10k+ monthly budgets
For high-spend accounts where the fee scales with what you are investing.
Everything in Growth
Scales with your ad spend
Full-funnel measurement
Executive-level readouts
Budget pacing dashboard
Prefer a referral model?
Not ready for full white label? Introduce EIC directly to your clients and earn 15% of our revenue from that relationship — indefinitely.
Client testimonials
Don't Believe Us. Believe Our Clients.
Real operators, real results, and performance advertising work that has to hold up beyond the pitch deck. These reviews add the human proof behind the outcomes.
Case studies
Don't believe the copy. Believe the work.
Proof should feel specific, not decorative. These case-study paths show what it actually looks like when performance advertising is executed with the right system behind it.
"Don't Believe Us. Believe Our Clients."
Agency partners tell us the dashboard is the thing that sells the renewal — not the report.
View
Lead generation expectations and funnel reality
What agencies and their clients should expect from a real lead generation system — and how to set expectations that hold.
Download the current case study packet
The full proof asset library: results, client stories, and the reporting system behind every engagement.
The people behind the system
Senior operators. Not a faceless ad shop.
Your agency's name is on the client relationship. That means you need a white label partner who won't embarrass you. Dustin and Mike have been doing this for a combined 27+ years — the kind of experience that shows up in the work, not just the pitch.
15+ years in digital
Dustin Trout
Strategy, partner growth, and the systems thinking behind EIC's white label performance engine.
LinkedIn profile
12+ years in digital
Mike Patterson
Paid media execution, optimization, and hands-on campaign leadership across every channel and budget tier.
LinkedIn profileResources
Insights on running paid media for your clients.
Practical thinking on creative strategy, audience targeting, channel mix, and measurement — the kind of work your agency would be handing off to us.
DCO Is the New Standard for Paid Media Success
How EIC uses dynamic creative optimization to keep campaigns fresh and improve performance month over month.
Use Data Enrichment to Improve Lead Generation
A practical look at ICP enrichment, lead scoring, and turning colder audiences into better-fit opportunities.
The Search to Social Playbook
The framework for connecting search intent with social retargeting to create more qualified demand for any offer.
Ready to partner?
Add paid media to your agency. Without the hiring, the risk, or the overhead.
We start with a real account audit — CTR, audience quality, creative, conversion rate. You get a state of the union and a media plan before we touch anything. One call to get started.